About

The story behind Plump’d

Who said the next big skincare brand can’t come from Pakistan?

I grew up around manufacturing, seeing how ideas turn into actual products. And something never sat right with me. We have the talent, the technology and the ability to make incredible things right here in Pakistan. So why were we still looking abroad for skincare brands to get excited about?

That question became Plump’d.

We wanted to build something that could stand next to the biggest international brands, without losing its Pakistani roots. So we started developing our own formulas, obsessing over the little details, and creating products that take skincare seriously without taking themselves too seriously.

The names are cheeky. The formulas aren’t a joke.

It’s taken over a year of trial, error, delays and a whole lot of patience to get here. But we were never trying to create just another local alternative.

We’re building a brand from Pakistan that deserves a place on shelves around the world. And this is just the beginning.

Vehaj KhanFounder, Plump’d